Five-time New York Times bestselling author Gary Vaynerchuk will share his expertise on how to make the best use of multiple media platforms to capture and maintain new audiences, in a Radio Show keynote on Thursday, September 26. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-27 in Dallas, Texas.
In his session, titled “Attention Is the New Currency,” Vaynerchuk will discuss today’s modern media landscape and how attracting attention, regardless of platform, has become the new currency.
Vaynerchuk, also known as “Gary Vee,” is chairman of VaynerX, a modern-day communication parent company, as well as the CEO and co-founder of VaynerMedia. He is a board member of Ad Council and hosts “The GaryVee Audio Experience,” a top 10 global business podcast. Now named on Crain’s and Fortune’s 40 under 40 lists, Vaynerchuk rose to prominence after establishing one of the first e-commerce wine sites, WineLibrary, to grow his father’s brick-and-mortar wine shop into a $45 million business.
“Media and advertising are transforming at record speed, and being ahead and aware of what our industry and business can do to harness today’s and tomorrow’s consumer is critical for success,” noted Erica Farber, president and CEO, Radio Advertising Bureau. “Gary Vee’s candid perspective and approach to harnessing new audiences makes for a must-attend, not-to-be-missed keynote at this year’s Radio Show.”