Radio One and Reach Media, the largest radio, syndication and digital providers of urban music and content, announced Christopher Borelli, Manager, New Business Development, as the newest addition to its national sales team. Looking for incremental business growth in its radio assets, ranging from local (Radio One) and syndicated (Reach Media) radio, to its robust radio digital products (R1 Digital), Chris’ 14 years of sales experience and extensive background in media and management is expected to position the urban media giant well in the marketplace.
Chris has spent his career specializing in new business development, radio and digital advertising as well as event sponsorships. He has a proven track record of revenue growth and sales team development. Most recently he was the General Sales Manager at Emmis Communications. Prior to this, Chris was the Automotive Manager and Total Traffic and Weather Manager for iHeart Media (NY). He also served as Local Sales Manager for WOR. Before his management career, Chris was a highly successful Senior Account Executive at CBS Radio New York.
Josh Rahmani, Vice President, National Sales at Radio One said, “Chris brings valuable knowledge and experience in orchestrating innovative multi-platform marketing solutions, while generating and developing new business relationships. We are excited about adding his multifaceted skill set to our cross-platform offerings. He will be a tremendous asset to the team and our loyal advertisers.”
Chris adds, “I am excited to have been given this terrific opportunity. My talent and experience will be incredibly advantageous in this dynamic role, one where I know I can thrive and grow. I can’t wait to get started and work with such a great team.”
Chris’ New York based role is effective Monday, August 14th.