(pictured: Programmers Elroy Smith, Sam Choice, Reggie Rouse)
Urban Radio’s Evolving Landscape: A Closer Look at Today’s Top Programmers
In an industry that continues to transform, Radio Facts Magazine remains committed to highlighting the exceptional professionals who drive urban radio forward. This year’s spotlight falls on three remarkable programmers who exemplify the resilience and innovation of modern radio: Elroy Smith, Sam Choice, and Reggie Rouse.
Elroy Smith: Navigating the Future of Urban Radio
As the Director of Urban Content for Cox Media Group, Elroy Smith brings a wealth of experience spanning markets from Bermuda to Chicago, Philadelphia, and San Francisco. His current role oversees R&B and urban stations across multiple key markets, including Atlanta, Miami, Orlando, and Jacksonville. Smith continues to be a pivotal figure in urban radio programming, adapting to the changing media landscape while maintaining the core essence of local radio.
Reggie Rouse: Atlanta’s Radio Powerhouse
Reggie Rouse has taken a focused approach to his career, currently serving as the Program Director and Vice President of Programming for Audacy’s WVEE (V-103) in Atlanta. After stepping down from his broader role as Urban Format Vice President, Rouse has recommitted himself to the heart of radio programming. V-103 remains one of the most influential urban stations in the country, and Rouse’s leadership continues to be instrumental in its success.
Sam Choice: A Transitional Moment
While the details of Sam Choice’s current professional journey remain less clear, his past contributions to urban radio programming continue to be remembered. The industry recognizes that career paths in radio can take unexpected turns, and Choice’s story serves as a reminder of the dynamic nature of media careers.
Why This Matters: Our Criteria for Excellence
Radio Facts Magazine continues to celebrate programmers who embody the following critical qualities:
What we base the Top 20 Programmer Winners on:
- Programming Creativity, Open Mind, Concepts and Ability
- Remains “Fresh” even though he or she may be past the age to appreciate hip hop, certain types of music or may even no longer have teeth (laugh)
- Works well with on-air staff
- Open door policy
- Is an advocate (at least) for live, local announcers over voice tracking and multiple syndication formats.
- Allows on-air staff members room for (reasonable) creativity
- Admits his or her shortcomings and is not afraid to seek input from staff when he or she doesn’t know something.
- May not get along or often agree but helps to build effective communication between sales and programming.
- Makes sure staff is up to date on all new technology and other competitive outlets when he or she can.
- Meets with on-air staff members on a regular basis or when available to critique work and offer constructive criticism and/or praise
- Has earned the respect and admiration of the industry outside of the station for a job well done.
- … plus any other reason you think the person that you choose should make the list.
- Voters MUST have industry affiliation
In an era where true urban trade magazines are becoming increasingly rare, Radio Facts Magazine remains dedicated to honoring the professionals who continue to shape the sound and spirit of urban radio. Our 12th anniversary issue, set to hit the streets on September 6, is a testament to the enduring power of local radio and the programmers who make it possible.