QUU HIRES RADIO INDUSTRY VETERANS PETE BENEDETTI AND LORI OLSEN

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Quu Inc., the trusted industry leader providing easy  deployment of visual content for radio, announces experienced radio experts Pete Benedetti and Lori Olsen have joined the Quu team. Benedetti has been named EVP of Revenue, and Olsen is Quu’s Administrative and Contracts Manager. These new roles report directly to Quu’s Chief Executive Officer, Steve Newberry.

Benedetti is a longtime radio executive with deep experience acquiring, owning, and integrating radio stations in all market sizes, from top 20 to unrated; he’s operated more than 118 stations. Benedetti is a NAB and CBA board member, and Founder and CEO of AlwaysMountainTime — Benedetti will continue to be CEO, providing strategic guidance and oversight, while Krista Benedetti has been promoted to President and will now oversee day-to-day operations for the media company. At Quu, Benedetti leads revenue generation. He’s thrilled to help Quu expand its role as the preferred solution to deliver consistent and accurate radio content to connected cars.

“For over thirty years, radio has been my life’s work. As we move forward, I look forward to collaborating with the best and brightest minds in the business to drive revenue and standardize dashboard display,” said Benedetti. “In this undeniable time of change, Quu is the industry solution for radio’s automotive challenge.”

Olsen will manage Quu’s business relationships with its 1000+ clients. As a member of the frontline service team, she will ensure Quu continues to provide world-class customer service to its clients. Lori’s extensive contract management experience in the broadcast industry is a tremendous benefit to Quu as the company experiences rapid growth.

“I’m thrilled to help Quu inspire positive change for the industry I’ve worked in for 21 years,” said Olsen. “Quu’s goal, and my focus, is to guide our partners every step of the way, working together to make the screenification of radio a success.”

Newberry recruited Benedetti and Olsen as part of his strategy to fortify Quu’s team with experts that understand radio inside and out.

“Pete is a successful executive with over 22 years of CEO and President level experience; I have respected his talents immensely for decades,” said Steve Newberry, CEO of Quu. “As a station owner, I’ve worked with Lori numerous times over the years and was always so impressed with her professionalism and personal touch with customer service. I’m grateful Pete and Lori are bringing their considerable talents and industry expertise to the Quu team.”

Quu is the only technology for radio that empowers stations to add synced sales and programming messages on vehicle dashboards. These Visual Quus strengthen radio’s position in the digital dash, improve the listener experience, and increase revenue by displaying text and images related to on-air content.

Local stations and groups interested in using Quu can email [email protected].

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