March 22, 2010 – Austin, TX – Leaders from the music and television industries and key major brand executives gathered together at the first annual
Primetime Salon at SXSW on Thursday, March 18th in Austin, Texas. Held at the historic Driskill Hotel in the fabulous Cattle Baron suite, the event was presented by music for television and sonic brand ing company Joel Beckerman’s Man Made Music, www.manmademusic.com, recently featured in Fast Company’s “50 Most Innovative Companies” #3 in music for 2010.
The intimate high-level cocktail party and networking event, a first of it’s kind at SXSW, included executives from ABC, AT&T, NIKE, ESPN, Universal Music, Warner Chappell, Bug Music, Motorola, Grey Advertising, McGarry Bowen, Cherry Lane Music Publishing, music supervisor and KCRW’s Gary Calamar, Steven Van Zand t’s Renegade Nation, and more. SESAC and EMI were the event’s premiere sponsors.
“Music and sound are now integral to authentically connecting with one’s audience in a fresh way, be it as a key music or sonic placement on television or as an innovative marketing effort to brand your company,” explains Joel Beckerman of Man Made Music.