Home Industry Profiles Passion for the Profession: Radio One’s ‘Hurricane Dave’ Smith Talks to RFFocus

Passion for the Profession: Radio One’s ‘Hurricane Dave’ Smith Talks to RFFocus



Non-Stop Radio Pro Hurricane Dave Smith

Industry vet Hurricane Dave is undeniably one of the hardest working pros in the industry. I’ve known him since his days at WBLK in Buffalo (perhaps even before) and to watch him today, his energy to learn and absorb as much as possible hasn’t changed. He’s the OM for four stations: WAMJ MAJIC 1075/975, WPZE PRAISE 1025 and also the Program Director for WHTA HOT 1079 and WUMJ BOOM 1029. He also schedules the music for two nationally syndicated shows Ricky Smiley Morning Show and the Ed Lover Show. In addition, he’s a consultant/advisor for the Richmond brands. They have four stations there.

He’s excited about the future of radio and very aware of where the industry has been and is going. He works in, what has to be, one of the toughest, most competitive urban radio markets in the country. Working in a market like this certainly test the true skills of a programmer and Dave is obviously the man for the job.  When I ask him how he can so so much he states:  “I’ve been doing radio every since I was a sophomore in high school. I wake up every day excited to go in to the office.  During his free time, he admits he also has a passion for photography, motion graphics, and flying drones.


: How did you do in the most recent PPM?

HURRICANE DAVE:  For WHTA Hot 1079, we came in at #1 in our target demo 18-34. In fact, we were #1 in every depart from Mornings to Nights.

(Left to Right) Radio pros: Derrick Baker, Bill Black, (unknown) Hurricane Dave and (front) Travis Knuckles/Universal Music

RF: Many argue that PPM needs competition. Do you think it’s conceivable that cell phone companies will get involved in monitoring listener habits?

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CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.