Pandora in partnership with Life is Beautiful Music & Art Festival, delivers the music festival experience directly to listeners with a multi-day audio livestream. As the exclusive digital music partner, Pandora’s multi-stage livestream will offer listeners the opportunity to hear performances by headliners including Mumford & Sons, The Lumineers, Major Lazer, and Empire of the Sun on September 23-25.
Fans everywhere will be a part of the festival’s vibrant culture and celebration of live music whether they’re in the heart of Downtown Las Vegas, or joining from home. Leading up to the all-encompassing three-day event, fans can tune into Pandora’s Life is Beautiful Festival Radio to channel those desert vibes with a mixtape fully stacked with hits from this year’s featured artists. Simultaneous with each set, listeners will immerse themselves in live performances from festival favorites, streaming exclusively on Pandora.
“We’re very excited to partner with Life is Beautiful to connect music makers and fans through a holistic festival experience across exclusive content, unique event activations, and ticketing promotions,” said Sara Clemens, Chief Operating Officer, Pandora.
“Our partnership with Pandora provides music fans with a multi-dimensional opportunity to engage with Life is Beautiful,” said Justin Weniger, Chief Executive Officer, Life is Beautiful Festival. “From the single-day ticket presale, onsite Pandora Neon Oasis activation, to the exclusive mixtape and livestream, we’re bringing the festival experience to new audiences across the country.”
Life is Beautiful serves as the first Pandora livestream for a Ticketfly event since the two companies joined forces late last year. Pandora’s nationwide promotion of the Life is Beautiful audio livestream will reach fans of the 2016 lineup, while providing exposure for top talent, broadening the festival’s audience, and building its brand awareness. Pandora also held an exclusive single-day ticket presale that allowed listeners to grab special promo-priced tickets. Livestreams and exclusive presales are just two of the many offerings that deliver on the company’s promise to connect artists and fans at the best events. Recently, the company announced hyper-personalized concert notifications for Ticketfly events via in-app feed notifications, push notifications on mobile devices, and personalized live event email digests. This is just the beginning of bringing live and recorded music together to complete the music experience.
Pandora’s livestream will feature performances by artists including:
Mumford & Sons, Major Lazer, The Lumineers, Empire of the Sun, Jane’s Addiction, Tegan and Sara, Third Eye Blind, Dirty Heads, The Temper Trap, City and Colour, The Naked and Famous, Banks & Steelz, Iration, Band of Skulls, Kamasi Washington,The Wombats, The Strumbellas, The Heavy, LANY, Hey Marseilles, Coast Modern, and more.