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NYMRAD has L.A.Reid on Panel for “How Radio Creates the Next Star”

Today, [NYMRAD] presented a panel on “How Creates the Next Star” during Ad Week. The panel kicked off with a special keynote presentation from Grammy Award-winning executive, songwriter, producer and TV celebrity, L.A. Reid. He re-enforced the powerful message of as he inspired the crowd, “We are making music that can play on the . The power of is bigger than artists. I embrace the importance of and artists. I define success by what I hear on the ”. Joined by leaders, brand decision-makers, and business leaders, the panel gathered in the Times Center in New York City to discuss how is a powerful vehicle in today’s media world.

recording artist, Marcus Canty, originally of The brought the sounds of radio to life as he sang his latest hit “In & Out”. The exclusive performance was followed by a conversation with brand-building experts who explained how and why radio is an optimal choice to catapult the aforementioned breakout artist to superstardom. The conversation captured the attention of audience members as Joe Puglise, NYMRAD Chair and President and Market Manager, iHeartmedia (formerly Clear Channel) Media and Entertainment, New York, Mark Shimmel, Chief Operating Officer, , Steve Bartels, President and Chief Operating Officer, Island Def Jam Music Group, Bozoma Saint John, Music and Entertainment Marketing, PepsiCo and , Vice President, Programming, Emmis, New York spoke on the prestige of radio as a communication medium.

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Group Image: (L,R) Mark Shimmel, Chief Operating Officer, Epic Records; L.A. Reid, Grammy Award-winning music industry executive, songwriter, producer and TV celebrity; Ebro Darden, Vice President, Programming, Emmis, New York; Marcus Canty, Contestant on Season One of The X Factor; Steve Bartels, President and Chief Operating Officer, Island Def Jam Music Group; Bozoma Saint John, Music and Entertainment Marketing, PepsiCo; Joe Puglise, NYMRAD Chair and President and Market Manager, iHeartmedia (formerly Clear Channel) Media and Entertainment, New York at New York Market Radio’s [NYMRAD] “How Radio Creates the Next Star” on October 1, 2012 in New York City at the Times Center

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Marcus Canty, contestant on Season One of The X Factor performs at New York Market Radio’s [NYMRAD] “How Radio Creates the Next Star” on October 1, 2012 in New York City at the Times Center.

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