NEW YORK MARKET RADIO ANNOUNCES THE ULTIMATE COMPETITION FOR BRANDS AND AGENCY TALENT
“THE CREATIVE CHALLENGE FOR CHANGE”
WINNERS ANNOUNCED AT “ listen… THE SOUND OF INFLUENCE”
GRAND PRIZE WINS $250,000 IN NEW YORK MEDIA TIME, $10,000 PRODUCTION BUDGET AND $10,000 CASH
New York, NY (July 26, 2011) ““ New York Market Radio (NYMRAD) announces “The Creative Challenge for Change,” the ultimate creative competition for brands and/or their agencies, that will award $250,000 in on-air and online media from New York Radio outlets, plus $10,000 cash for production and $10,000 cash award for the creator(s) of the Grand Prize-winning campaign. Entries must be integrated campaign pitches that use Radio as the primary medium and must include a produced spot (and may also include assets like talent, digital and event) to promote Michelle Obama’s “Let’s Move” initiative by developing a concept and strategy to educate the public on child obesity prevention.
The Grand Prize Winner will be selected from three finalists by a live audience vote during NYMRAD’s ” listen… The Sound of Influence,” a spectacular event that showcases Radio’s continued ability to highly impact and motivate audiences over multiple platforms, on Wednesday, October 5th, 2:00pm to 6:00pm at the Best Buy Theater in Times Square (with cocktails and VIP meet-and greet at 5:00 p.m.) as part of Advertising Week .
“We are inviting global thought-leaders and change-agents to showcase their creative work through sound,” said Deborah Beagan, Executive Director, NYMRAD. “Entries should be multi-platform campaigns that represent the “˜best of the best’ in content that is shaping the advertising industry and showcase all the capabilities and tools that Radio offers advertisers for engaging and interacting with consumers.”
Alex Cameron, NYMRAD Chair noted, “A huge part of marketing today begins with ‘listening’ to your target consumer and understanding their social values – what motivates them and why. We can ‘listen’ to them through research, surveys, social media habits and discussions and then we have the opportunity to respond and serve up what they want and how they want it. Radio remains a highly effective way to do that with a localized tone and it’s time we expect a better job on quality and clever audio creative. It’s a big missed opportunity for some, especially considering the level of influence on-air talent has combined with the instant ability for radio brands to mobilize their social media fans. I’m excited to see what the creative community talent puts forth against a radio focus.”
To encourage participation by independent producers, NYMRAD will award $1,000 to the winner in that category. The three finalists and the Independent Producer winner will be selected by a panel of industry experts and judged on original thinking, how well the assets of terrestrial Radio were implemented, and how well the campaign incorporated and met the goal and objective of “Let’s Move.” The finalists and the Independent Producer campaigns will be showcased live during “ listen… The Sound of Influence” and receive a Certificate of Acknowledgment.
Entries must be submitted in video format at www.nymrad.org/contest, no later than the deadline of 3:00 p.m. Friday, September 9, 2011. Additional details and full contest rules also are available on the site.
“Let’s Move!” is a comprehensive initiative, launched by the First Lady, dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. More information is available at www.letsmove.gov.
New York Market Radio Association (NYMRAD) is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.