IHEARTMEDIA BOSTON ANNOUNCES THE DEBUT OF THE NEW 97.7 THE BEAT OF BOSTON BOSTON
iHeartMedia Boston announced today the debut of The New 97.7 The Beat of Boston, effective immediately. The New 97.7 The Beat of Boston will broadcast pop and rhythmic hits from the 80s, 90s and 2000s including songs from artists like Boyz II Men, Mariah Carey, Justin Timberlake, Madonna, Prince, TLC, and The Notorious B.I.G. In addition, a variety of popular Boston on-air personalities will join the station. Listeners can tune in to hear Romeo hosting middays, while he retains his PM drive hosting duties on Kiss 108. Boston radio mainstay, KJ will host afternoon drive.
“If you grew up listening to Kiss 108 and JAM’N 945 in the 80s and 90s this station is for you,” said Dylan Sprague, Senior Vice President of Programming for the Boston Region. “With a playlist that is uniquely Boston, The New 97.7 The Beat of Boston is filled with songs that you haven’t heard on the radio in a long time.” “Programming a station with this much energy and real variety is going to be a blast,” said Chris Tyler, Program Director for 100.7 WZLX and The New 97.7 The Beat of Boston. “The New 97.7 The Beat of Boston will make you feel good as we play the biggest hits throughout the decades and I know it will become a Boston favorite.” The full program lineup will be announced at a later date.
For more information and updates, listeners can visit the stations website as well as the stations Facebook, Twitter and Instagram at @977thebeat. iHeartMedia is the leading media outlet in the Boston market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 130 million registered users.