Kurt Patat here from MTV with the news that MTV has just announced the categories and nominees for the O Music Awards, a multiplatform franchise and award event that celebrates and honors the art, creativity, personality, technology and migration of music into the digital space. The inaugural O Music Awards will be held on April 28 across multiple platforms and screens including MTV.com, VH1.com, and LogoTV.com and include heavy integration with social media.
Lady Gaga and Odd Future’s Tyler the Creator lead with 3 nominations each, followed by Kanye West, The Flaming Lips and Nicki Minaj with two nominations apiece. Additional nominated artists include Arcade Fire, Radiohead, Justin Bieber, Lil B, Wiz Khalifa, Robyn, OK Go, Katy Perry and iamamiwhoami. Other notable nominees include Antoine Dodson/Gregory Brothers (Funniest Music Short), The Lonely Island (Funniest Music Short), Funny or Die (Funniest Music Short), Gorilla vs Bear (Best Independent Music Blog), The Hype Machine (Best Music Discovery Service), Pandora (Best Music Discovery Service), Tiny Desk Concerts (Best Performance Series) and Marshall Jones (Best Music Hack).
Voting begins today on the O Music Awards website, www.omusicawardscom, and will be simple and social. Full release below.