Media Score, an established research tool that allows radio stations to easily conduct detailed listener research online, has launched a newly upgraded web site designed to make it easy for stations to learn the value of online surveying, engage in online research, and access to one FREE test survey to send to their listeners.
The upgrade includes new servers that provide state-of-the-art data processing, reliability and security.
“It’s unfortunate that this far into radio’s evolution, stations still pump out songs that were picked from a strange combination of “gut feel,” monitors of other stations and streaming statistics,” said Media Score creator Mike Dorn. “The only people who know what songs a station should play are that station’s listeners, because they also happen to be the people who account for the ratings.”
With more innovations being planned for the coming months, Media Score continues to innovate and grow. They’ve already achieved an impressive 4 million songs scored by stations’ P1 listeners on 3 million surveys conducted. Surveys done through Media Score have a completion rate of 93 percent.
Offered through Envision Networks®, Media Score already has many affiliates across the country so lock it in for your stations now