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Media Rating Council Grants Accreditation to 11 additional ?PPM Markets

 width=Media Rating Council grants accreditation to 11 additional ?Arbitron Portable People Meter markets
34 PPM markets remain without MRC accreditation;
Annual MRC audits slated for all PPM markets in 2011;
PPM Analysis Tool software application accredited by the MRC

Arbitron Inc. (NYSE: ARB) today announced that the Media Rating Council ® (MRC) has accredited the monthly average-quarter-hour radio ratings data produced by the Portable People MeterTM radio ratings service in 11 additional markets: Atlanta; Cincinnati; Cleveland; Kansas City; Milwaukee-Racine; Philadelphia; Phoenix; Portland, OR; Salt Lake City-Ogden-Provo; St. Louis and Tampa-St. Petersburg-Clearwater.
These 11 markets join Houston-Galveston; Minneapolis-St. Paul and Riverside-San Bernardino as accredited markets for Arbitron’s PPM ratings service, bringing the total number of MRC-accredited PPM markets to 14.
MRC accreditation has been denied in the other 34 PPM markets based on the findings of the 2010 audits. These markets along with the 14 accredited markets will be audited again in 2011. Arbitron submits each of the 48 markets to annual audits.
“Arbitron shares the MRC’s commitment to improving the quality of audience measurement services,” said Gregg Lindner, executive vice president, Service Innovation and chief research officer, Arbitron Inc. “Thanks to the impact of our continuous improvement initiatives on quality of our samples and services, 11 more PPM markets can now display the MRC “˜double checkmark’ symbol.
“The MRC played an important role in helping us develop a number of our quality initiatives. We will continue to work with the MRC with the goal of achieving accreditation for Portable People Meter radio ratings across all PPM markets,” said Mr. Lindner.
“The MRC appreciates Arbitron’s continuing commitment to our accreditation process for its Portable People Meter services. In working with the MRC, Arbitron has demonstrated its continued commitment to enhancing the quality of its services and ensuring transparency and openness with respect to its methods and procedures,” said George Ivie, chief executive officer and executive director, Media Rating Council.

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