Townsquare Taps Mason Benitez to Lead Their “Local First” Strategy in Victoria.
Townsquare Media Inc. announced today that Mason Benitez has joined the Company as Market President and Chief Revenue Officer for its Victoria local media cluster. Mr. Benitez will lead the local media team and their “Local First” strategy in Victoria, which includes four FM signals: Country KIXS, CHR KQVT, Classic Rock KLUB, and Jack FM KTXN. He will report to Townsquare Regional Vice President Kelly Quinn.
“Mason is an exceptional leader in the local media business with a contagious enthusiasm,” commented Mr. Quinn. “His radio and digital experience, along with his focus on our ‘Local First’ strategy will be a huge benefit to our local clients and team in Victoria.”
“I’m very excited to join the Townsquare family. When I learned about Townsquare’s game plan and ‘Local First’ strategy from our CEO Bill Wilson I was completely bought in,” said Mr. Benitez. “I look forward to helping our local clients in the Victoria market, and I can’t wait to roll up my sleeves and get to work with the new team!”
Townsquare COO – Local Media, Erik Hellum added, “Mason is a rising star in our business, with a real passion for building great teams and helping clients grow their business, and I couldn’t be happier that he will be leading our talented Townsquare Victoria team.”
Prior to joining Townsquare, Mr. Benitez had spent time with Cumulus Media, overseeing sales for Beaumont, Texas and Lake Charles, Louisiana. Prior to that was Mr. Benitez was with CBS Radio in Houston.