Radio Facts

Marketron’s Best-In-Class Technology Attracts Buckley Radio as Its Newest Mediascape Custom

 width=Marketron’s Best-In-Class Technology Attracts Buckley Radio as Its Newest Mediascape Customer
Buckley Launches WOR- NY As Its First Station on the Mediascape Platform

Marketron, the leading provider of business software solutions for the media industry, Buckley Radio has signed on to use the Marketron Mediascape platform. Buckley plans to deploy the services across its 18 stations in the to increase efficiency and simplify organizational processes. Initially, Buckley will integrate WOR-AM, its station in City, with the Mediascape platform and then deploy it across its other 17 stations over the next few months.

“We are looking to improve efficienciesacross all of our radio stations and make our processes as simple as possible,” said Joe Bilotta, President and of Buckley Radio. “We know that by using Marketron’s open Mediascape platform, we are using the best in class technology that will transform our stations’ operations.”

Mediascape is the top of the line platform for the media industry working to standardize the backend of media organizations. The next-generation solution combines tools to help media organizations become more efficient and transform their businesses with modern technology. Buckley Radio will be able to take advantage of these tools across its stations to improve workflow and automate services while increasing revenues.

“Our with Buckley Radio once again proves our continued commitment to providing advanced technology to our customers,” said , Marketron’s President and CEO. “Our Mediascape services are able to provide sophisticated technology that allows our to streamline operations and grow revenue.”

Buckley Radio will use Mediascape’s Functionality to track digital streaming and improve execution, reporting and visibility. It will also incorporate the electronic orders and invoicing service across its stations to handle orders and revisions, as well as make invoicing a seamless and easy process.

Additionally, Buckley Radio will employ Mediascape’s Network Connect service to automate the processing of orders for network spots, greatly reducing the occurrence of human error, eliminating discrepancies and saving time. By adopting the Mediascape platform, BuckleyRadio will standardize operations across its organization and stations, saving significant expenses and strengthening its relationships with and partners.

See the Most Read Stories for 2019

Related posts

Drive Thru Interview – Redd Roxx, WBLK, Buffalo

Kevin Ross

ARTICLE: Is it Over for Black Radio?

Kevin Ross


Kevin Ross

The Jazz Scene in New York City is Alive and Well

Rainer Harris

Netflix’s Bird Box Reached 32% of online Americans

Michael Mitchell

SoundCloud and Targetspot Announce Exclusive Advertising Partnerships in France, Germany and The Netherlands

Michael Mitchell

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More