Legendary Music Mogul James “J” Prince Announces Launch Of Loyalty Brand Wines


Legendary Music Mogul James “J” Prince, who was honored alongside Master P, Jermaine Dupri, Timbaland, and Slick Rick at the VH1’s 7th annual Hip Hop Honors Awards for both his creative contributions and his philanthropic ventures, is proud to announce the launch of Loyalty Rosè, Cabernet Sauvignon, Chardonnay, and Merlot sourced by Maison Le Star, a French winery. The Loyalty brand offers a unique spin on some of the most popular varieties and became available nationwide beginning on October 31.

A limited-edition collection featuring Loyalty’s four exquisite French wines is now available for pre-order here.

The Loyalty brand believes first impressions are truly lasting ones and express this with its mantra; exquisite taste deserves premium packaging. Screwcap closures are wine lovers’ first visual cue that the Loyalty brand is genuinely something special. Each Loyalty bottle is donned with a crown to celebrate the royalty in the one who partakes of the beautifully balanced and deliciously complex wines.

“Wine has become my wind-down beverage of choice,” says J Prince. “As an entrepreneur, I’ve always believed in starting businesses that spoke to me and my lifestyle. Maison Le Star is a top producer of winemaking grapes and the perfect partner in this business.”

“As a major French wine player, we at Maison Le Star are very proud and truly honored that J Prince decided to trust us with this amazing project,” says Chloe Chadeau, Maison Le Star’s US Export Manager. “He’s been an inspiration throughout this journey, and all of our team gave the best to meet the expectations of this incredible wine collection. As a business partner, we will continue to show J Prince that Respect and Loyalty are values we cherish at Maison Le Star.”


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