Sun Broadcast Group’s weekend Latin Mix Show La Mezcla Fuego (The Fire Mix) has added its 35th and 36th Affiliate welcoming both iHeartMedia’s WRUM (RUMBA 100.3) in Orlando, Florida and Waterloo Media’s KLZT-HD2 (LATINO 102.7) in Austin, Texas.
La Mezcla Fuego continues to be the fastest growing mix show targeting Billennials (Millennials who speak both English and Spanish fluently) and is available in either English or Spanglish for general and Hispanic markets SBG says.
“La Mezcla Fuego is what makes all of Austin dance every sabado por la noche (Saturday night), it’s so good, that even our Mayor tunes in!” said Director of Spanish Programming at Waterloo Media, Ramon Loo.
This Latin Mix Show is hosted by DJ Xtreme, and has all the nonstop, high-energy hits including live interviews and custom mixes. La Mezcla Fuego is available as part of Sun Broadcast Group’s Latino lineup, this 2-hour show is available Saturday and Sunday.