SONY MUSIC ENTERTAINMENT ANNOUNCES GLOBAL PARTNERSHIP WITH KYGO AND MANAGER MYLES SHEAR FOR NEW LABEL, PALM TREE RECORDS
Sony Music Entertainment has entered into a worldwide talent development partnership with global superstar producer/DJ Kyrre Gørvell-Dahll – a.k.a. Kygo – and music manager Myles Shear, it was announced today. Under the strategic agreement, Sony Music, Kygo and Shear are launching Palm Tree Records, a new label imprint focused on identifying and cultivating emerging artistry in dance and electronic music.
The new partnership builds upon Sony Music’s successful existing relationship with Kygo and his manager Shear. Over his career, Kygo has amassed over 8.5 billion streams and over 47 million track equivalents worldwide.
The formation of Palm Tree Records with Sony Music is part of a broader strategy by Kygo and Shear to develop a full-service system for breaking new artists, which also includes a newly launched artist management company that the two have created in partnership together.
Said Rob Stringer, CEO, Sony Music, “We are thrilled to be expanding our successful relationship with Kygo and Myles. Kygo is one of the most forward thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”
Said Kygo, “I’ve always been very fond of working with talented, undiscovered artists in my own releases. It’s been an amazing process to watch these artists grow and now I’m able to help projects I love by offering a label and management service with an incredible team.”
Said Shear, “We couldn’t be more excited to be growing our relationship with Rob Stringer, and all the great people in the Sony Music family through this new partnership. Kyrre and I wanted to create an outlet that would allow us to help break upcoming artists that we work with, as well as discover new talent that we believe in and want to develop. Palm Tree Records, together with our new management company, now gives us the perfect way to do that. As a manager, it’s a thrill to be realizing this vision with the partner who I’ve created everything with up to this point.”