Kentucky Fried Chicken’s (KFC) Pride 360° community-based initiative kicks off it’s second year. The whole program is geared to inspire the African-American community to acknowledge and uphold Family, Tradition, Heritage, Community, and succeed as Individuals. This experiential platform engages the consumer and community at an emotive level.

The Pride 360° experience will be enhanced immeasurably this year as KFC expands it’s scope of events and cultural initiatives to include:

• KFC Celebrates & Honor’s Black History Month
• BET Honors Awards ( Highlighting Dr. Sheryl Bissett – Chapman)
• Ultimate Family Reunion
• KFC HITMAKER
• Black College Expo

To learn more about Pride 360° please go to www.kfc.com/pride360