LAUGH AT MY PAIN is the stand-up stage show that quickly became a national phenomenon. Catch the original, never-before-seen Raw and Uncut backstage footage, and travel back to Philly with kevin hart where he began his journey to become one of the funniest comedians of all time.
This weekend, Kevin Hart’s LAUGH AT MY PAIN released on only 97 screens yet outperformed the box office competition in per screen averages, reporting a solid $20,619 per engagement. Independently distributed by Codeblack Entertainment and co-produced with Hartbeat Productions, LAUGH AT MY PAIN grossed over $2 million and set a record as the best performing concert series since Martin Lawrence‘s Live: Runteldat in 2002. Another impressive feat is that LAUGH AT MY PAIN is the first film to debut over $2 million in fewer than 100 theaters since Chicago in 2002.
A combination of non-traditional marketing as well as Hart’s impressive fan base helped lead to the success of this weekend’s theatrical release. Hart has over 2 million Twitter followers, over 4 million fans on Facebook and over 23 million uploads on YouTube.Additionally, the campaign generated over 1.3 million media impressions.
Prior to this weekend’s national release, the appeal of LAUGH AT MY PAIN was evident by its advance ticket sales figures. In an exclusive partnership with AMC Theatres, LAUGH AT MY PAIN expanded from 86 theatres across the country to 97 just prior to debuting on September 9. Due to the box office success opening weekend, LAUGH AT MY PAIN will expand even further to 58 additional theaters on September 16. The film has also released in East and West Africa through a partnership with Silverbird Cinemas.