This is definitely a new generation of rappers or musicians for that matter. They are truly becoming business men. Ken Austin, Founder and Chairman of Tequila Avion, and Jeezy, have announced that the artist will become Multicultural Advisor to Ken Austin.”I have been a tequila fan for many years and because of this, people are always telling me to try their tequila and claiming theirs is the best,” stated Jeezy. “I have tried them all, but when I tried Avion for the first time, the quality, luxury packaging and smooth taste blew me away, so I wasn’t surprised to learn it was voted the ‘world’s best tasting tequila.’ When Ken asked me why I included Avion in my music and social channels, I told him it was purely for the love of the product.”We have been incredibly lucky with the success of Avion and the movement we have created.
Bartenders, celebrities and consumers have embraced our brand,” said Ken Austin. “After spending a great deal of time with Jeezy, I have been inspired by the level of business savvy he has, as well as his consumer insights and raw talent. I know he will be a valuable asset to our company, and I am already learning a great deal from him. I look forward to continuing to elevate the Avion brand and am excited for Jeezy’s perspective on the multicultural market and beyond.”Jeezy brings entrepreneur experience from running a clothing line, as well as holding a position as a music executive.