KUDOS to radio vet Jamillah for stepping up to the plate and defending her years of experience and success. I have heard so many negative things about “The Representative” from SO many programmers at Radio One… but in all fairness, I’m going to give him a chance to respond. Read on… K
For more than 22 years, I have been blessed with the opportunity to develop content, market radio station and personality brands, increase ratings and showcase my professional skills in the business. Therefore, using my gifts, talents and abilities to work for a female, African American owner was something I looked forward to with Radio One.
I was abruptly asked to leave my position from Radio One on Feb. 1, 2012 (four months premature from my two (2) year contractual agreement) which was unforeseen based on our ratings growth and market awareness since my arrival. What was completely unexpected upon my arrival was the handicapped conditions I was expected to deliver success within. During my tenure in Detroit at iHeartmedia (formerly Clear Channel)’s WMXD, we successfully and consecutively out-performed Radio One for five (5) years. I was told by a Radio One representative, “I looked at your stations before you arrived, while you were there and what happened upon your departure. That is why I called you to program in one of our top markets, Washington, DC.” One would think with my track record, combined with the executive talent within Radio One, we would have reached our success goals with ease.
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While micro-managing a more than capable management staff was not a business style of mine, I still would not think I would have to experience the following: verbally diminishing and disrespecting my skill set, ignoring my programming ability, insulting my character by assuming I would break the rules and challenging my programming ideas by offering personal opinions that did not produce success. Finally, the promotion of the “representative’s” own agenda on and off air resulted in the ratings outcome currently seen around the country”¦ marginal. It was actually said to me by the “representative,” “I know more about what black women want than you do.” I was disappointed about this statement because it was further evidence that the prevailing issues were about gender and race and not being professional.
I have always been an innovative, promotionally-driven, sales friendly Program Director that realizes such components, in addition to the music selections are the necessary pieces that make a station successful, even during my time at Radio One/DC.
It has come to my attention that an executive from Radio One made the following statement regarding my recent release:
“She decided go above corporate dictates concerning the music played on the station and the folks at Radio One were none too happy about it or the ratings”
The above statement is from a person who obviously does not know me or my work ethic. My reputation and character for success in this business definitely speaks for itself. At Radio One, all music and programming decisions are enforced, modified and finalized by one person for the entire company. In addition, the ratings growth since my arrival from 8th in the market to 5th is as close as the station had gotten to the direct competitor, WHUR.
Our ratings success and market buzz with iHeartmedia (formerly Clear Channel) came from hard work, creative programming and promotions and working with management that did not have a need for control or to be disrespectful. When asked “can you provide me with a Radio One station as a template for success?” The answer I was given was no.