Aren’t Worthless . . . And We Can Prove It!
Media Announces “Marketing To Men” Research Study
Michigan – Jacobs Media, one of the nation’s
leading consulting firms, announces an industry-wide survey of men
““ their spending habits, decision-making power, and their value
company is inviting all male-targeted radio stations from Rock to
Sports to participate in the first-ever research study designed to laser-focus
on the value of males for advertisers. “Marketing To Men”
was born out of the realization that more media buys than ever are
targeting women because of the perception that males are no longer the
key decision-maker or controller of the purse strings in the household.
have spent the past two decades speaking to advertisers on behalf of
our radio clients and have heard every false stereotype about
men,” states Jacobs Media Vice-President/General Manager Paul
Jacobs. “Archie Bunker and Homer Simpson aren’t the typical
guy, so it’s time to research males and determine what the facts
radio stations ““ not just Jacobs Media clients – are invited to
participate in this groundbreaking web survey, which will take place in
early January. The survey will utilize the databases of participating
stations, generating thousands of responses to provide credibility to
want all male-targeted radio stations from Alternative Rock to Sports
Talk to participate,” says Jacobs. “Our hope is that teams
of energized salespeople will hit the streets early next year, armed
with powerful data to turn perceptions around.”
about the “Marketing To Men” survey can be found by clicking here.
Participating stations will receive the results via a webinar hosted by
Jacobs Media, and will then receive the full report. This includes an
executive summary, breakouts by age and format, along with a local
report with all the findings from their own audience. The data will
provide station account reps with the information they have long needed
to make the case for the value of men.