Jacobs Media’s Tech Poll VI Released
Jacobs Media’s newest national web survey reveals that smartphones & apps, Pand ora, and Facebook are the “3 stars”
In Jacobs Media’s new study of more than 26,000 rock radio listeners across 78 American radio stations, there is a revolution occurring that is affecting the way consumers entertain themselves, summarized by the three key findings from the study:
Smartphones: Tech Poll VI reveals that nearly three in ten (29%) respondents have a smartphone, and of them, eight in ten are downloading apps. “It is significant that more than a majority of smartphone users have owned these devices for a year or less,” notes Jacobs Media President Fred Jacobs. “Like Batman’s utility belt, consumers customize their smartphones with apps that entertain, inform, and amuse.”
More than half of smartphone owners who enjoy apps have downloaded a radio-related app, whether it is an “aggregated app” like iheartradio, individually brand ed station apps, or apps for music services like Pand ora.
Pand ora: The Internet radio station is emerging as one of the big winners in Tech Poll VI. Among respondents who listen to streaming audio, nearly four in ten (37%) access Pand ora ““ and they love it. Pand ora has momentum, and the majority of those who listen agree it is better for music than most commercial radio stations. It is especially popular among fans of the Alternative and Triple A formats, as well as smartphone owners.