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Kendrick Lamar and Nas – Brilliant Social Media Campaigns for Artist Promotion

KendrickLamar_largeNas used it to help a man and his family raise $50K because they lost their home to fire. Because of it, Kendrick Lamar has been crowned the king of hip-hop in one day by many of his followers and by some others that were really not into his music. What am I talking about? Social Media. In the last few days we have witnessed the immense power of Social Media in all its miraculous wonder as a tool for change while simultaneously serving as the ultimate hype machine.

The internet literally went bananas today because of Kendrick’s Lamar’s incredible verse on Big Sean‘s “Control” single that may not even make his upcoming “Hall of Fame” album. In the verse, the west coast emcee compares himself to the likes of Jay Z, Nas, Eminem, and Andre 3000 while still taking the time out to challenge his homeboys, J. Cole, Drake, Wale, Jay Electronica, and even Big Sean himself to step their game up because he is trying to “murder” them.

After all the hype on Twitter, Facebook, and Instagram about the “killer” verse, I couldn’t help but find the song to listen to Kendrick body his competition. I went straight to Youtube, and before I could even finish typing in “Big Sean,” Youtube’s Google interface had already aided me in my search but giving me exactly what I was looking for. I listened to the entire song and I thought to myself, this is a really good battle style record. I do believe Kendrick is incredibly gifted with the use of words and he definitely brought back memories of the competitive nature of the hip hop. I’m cool with him calling out his counterparts to step up their game lyrically and even comparing himself to some of the greats. What I will say is this; I have heard Eminem, Canibus, Common, Nas, Big Pun, Andre 3000, and a host of others spit some incredible verses as well. What these aforementioned masters of ceremonies didn’t have is the power of social media to instantly get their lyrics to the world. That is not a knock on Kendrick but he is coming up in an era where our news, music, movies, and everything else is instantaneously given to, analyzed, and judged by the masses.

With that being said, the verse is damn good but the power of social media is an absolute force. Whether it’s a great cause, an incredible verse, some racist a$$hole, or some comedic ignorance, we have all witnessed the power of social media and Kendrick Lamar, with all his talents, should be grateful for it’s power.

For the record, Big Sean and Jay Electronica had pretty good verses as well but Kendrick Lamar definitely put himself in another category with this one. Tell us what you think about all the hype….

Take a look at the lyrics to Kendrick’s verse below.

Big Sean ‘Control’ Lyrics — See The Kendrick Lamar Verse Making Waves
Miscellaneous minds are never explainin’ their minds
Devilish grin for my alias aliens to respond
Peddlin’ sin, thinkin’ maybe when you get old you realize
I’m not gonna fold or demise
(I don’t smoke crack, motherf–ker I sell it!)
B—h, everything I rap is a quarter piece to your melon
So if you have a relapse, just relax and pop in my disc
Don’t pop me no f–king pill, I’mma a pop you and give you this
Tell Flex to drop a bomb on this s–t
So many bombs, ring the alarm like Vietnam in this s–t
So many bombs, make Farrakhan think Saddam in this b—h
One at a time, I line ‘em up and bomb on they mom while she watchin’ the kids
I’m in a destruction mode if the gold exists
I’m important like the pope, I’m a muslim on pork
I’m Makaveli’s offspring, I’m the king of New York
King of the Coast, one hand, I juggle them both
The juggernaut’s all in your jugular, you take me for jokes
Live in the basement, church pews and funeral faces
Cartier bracelets for my women friends I’m in Vegas
Who the f–k y’all thought it’s supposed to be?
If Phil Jackson came back, still no coachin’ me
I’m uncoachable, I’m unsociable
F–k y’all clubs, f–k y’all pictures, your Instagram can gobble these n–s
Gobble d–k up ’til you hiccup, my big homie Kurupt
This the same flow that put the rap game on a crutch
I’ve seen n—-s transform like villain Decepticons
Mollies’ll prolly turn these n—-s to f–kin’ Lindsay Lohan
A bunch of rich a– white girls lookin’ for parties
Playin with Barbies, wreck the Porsche before you give ‘em the car key
Judgement to the monarchy, blessings to Paul McCartney
You called me a black Beatle, I’m either that or a Marley
(I don’t smoke crack motherf–ker I sell it)
I’m dressed in all black, this is not for the fan of Elvis
I’m aimin’ straight for your pelvis, you can’t stomach me
You plan on stumpin’ me? B—h I’ve been jumped before you put a gun on me
B—h I put one on yours, I’m Sean Connery
James Bonding with none of you n—-s, climbing 100 mil in front of me
And I’m gonna get it even if you’re in the way
And if you’re in it, better run for Pete’s sake
I heard the barbershops spittin’ great debates all the time Bout who’s the best MC?
Kendrick, Jigga and Nas, Eminem, Andre 3000, the rest of y’all
New n—-s just new n—-s, don’t get involved
And I ain’t rockin no more designer s–t
White T’s and Nike Cortez, this is red Corvettes anonymous
I’m usually homeboys with the same n—-s I’m rhymin’ wit
But this is hip hop and them n—-s should know what time it is
And that goes for Jermaine Cole, Big KRIT, Wale
Pusha T, Meek Millz, A$AP Rocky, Drake Big Sean,
Jay Electron’, Tyler, Mac Miller
I got love for you all but I’m tryna murder you n—-s
Tryna make sure your core fans never heard of you n—-s
They dont wanna hear not one more noun or verb from you n—-s
What is competition? I’m tryna raise the bar high Who tryna jump and get it?
You better off tryna skydive Out the exit window of 5 G5’s with 5 grand
With your granddad as the pilot he drunk as f–k tryna land
With the hand full of arthritis and popping prosthetic leg
Bumpin Pac in the cockpit so the s–t that pops in his head
Is an option of violence, someone heard the stewardess said
That your parachute is a latex condom hooked to a thread

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1 comment

D August 14, 2013 at 8:11 am

Kendrick did his job, he woke up the sleeping giant; Hip Hop. It was never about a battle. He used that song to manipulate the minds of these rappers and NY rappers, it worked. You got responses coming from people all over. Genius.

Reply

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