Interactive One, the definitive digital destination for African American and Millennial audiences, announced the hiring of John Shelby as the VP of Sales for the Midwest-West region. Shelby joins the Interactive One team with a wealth of sales experience, and is tasked with building upon iOne’s existing base in the Midwest-West, and growing presence in those markets. John comes to iOne from CBS Interactive, where he worked on CBSNews.com and CBSN, the company’s 24 hour live streaming product.
Shelby began his media sales career at Miller Media in Troy, Michigan as a National Account Executive working on premium sports publications such as PGA Journal, Ryder Cup program, MLB World Series program and NHL All Star-game program. He was hand selected by John H. Johnson to open and head up the Detroit Office for Ebony Magazine & Ebony.com, which he ran for 10 years. Shelby oversaw significant growth in the automotive, CPG and spirits categories. He next served as the Midwest Account Director for TripAdvisor in Chicago, later transitioning to TV Guide Mobile a division of CBS Interactive. There he helped to launch TV Guide.com’s “Watchlist” which helped CPG marketers reach target audiences who were viewing content via mobile and tablet devices. He also served as the Midwest Advertising Director for Warner Brothers Digital Entertainment Group, where he oversaw a premium suites of sites including TMZ, Ellen.com, Extra TV, Flixter/Rotten Tomatoes and DC Entertainment.
“We are excited to welcome John to the Interactive One team during this key time of growth for our company,” says Detavio Samuels, President of Interactive One and One Solution. “We are looking to deepen existing relationships and forge new partnerships with brands that are interested in engaging younger, diverse audiences that reflect the true changing demographics of America. John’s skill set is perfectly aligned with our mission of helping brands understand how urban culture can help drive their total business.”