Incite is proud to celebrate its sister media brand, HOT 97, for receiving the 2013 Service to America Radio Award from the National Association of Broadcasters Education Foundation (NABEF) for its response to Superstorm Sandy. HOT 97, an Emmis Communications global hip hop radio station based in New York City, created its foundation, Hip Hop Has Heart, to use the power of media to respond quickly when tragedy strikes its listeners.
“The important role that broadcasters play in the lives of people in their communities every day is undeniable,” said Marcellus Alexander, NABEF President. “Whether providing lifesaving information as first informers in an emergency or meeting basic needs through food and clothing drives, the winners this year exemplify the true meaning of community service.”
The award honors radio and television broadcasters for individual campaigns, projects or programs that serve the public good or otherwise provide exemplary service to their local communities.
“Incite knows first-hand the power of media to create positive change in our communities. We are delighted to see HOT 97 and the Hip Hop Has Heart Foundation acknowledged for the incredible work they do day in and day out to ensure our listeners are fully engaged in all things hip hop; and when tragedy strikes, that we are in place to provide critical information, rally the community in donation drives and simply use the uniting power of entertainment to remain connected with our audience, restore our communities and recover our lives after the storm,” said Sarah Harris, Founder of Incite.
In the wake of Superstorm Sandy, HOT 97’s Hip Hop Has Heart Foundation was prepared to respond to the overwhelming needs of the community. During the storm, the HOT 97 broadcast stayed on through widespread regional power outages, providing for many the only connection to news and information during and immediately after the storm. In the days following, HOT 97 ran continuous announcements providing critical information about disaster-relief locations and assistance. In addition, the station’s on-air personalities and street team, as well as influential artists and public figures, provided relief to the community through fundraising and by traveling the tri-state area handing out coffee, soup, blankets, clothing and other much needed items.
NABEF announced the winners of the annual Service to America Awards on April 2. Winners will be honored at the Celebration of Service to America Awards dinner on June 3 at the Walter E. Washington Convention Center in Washington, D.C.
Other categories and recipients included:
Service to America Television Award
KTUL Tulsa, Okla.; Owner: Allbritton Communications Company
Service to Children Awards
Radio WGY-AM Latham, N.Y.M; Owner: iHeartmedia (formerly Clear Channel) Media & Entertainment
Television KSL-TV Salt Lake City, Utah; Owner: Bonneville International Corporation
Service to Community Award
Television WFTS Tampa, Fla.; Owner: The E.W. Scripps Company
President’s Special Award
North Carolina Association of Broadcasters and North Carolina’s Radio and Television Broadcasters