iHeartMedia announced today during the 3rd annual IAB Podcast Upfront four original iHeartRadio podcasts. The announcement underscores a year of tremendous growth from the podcast platform, which has seen a 60 percent increase in listenership from iHeartRadio’s more than 100 million registered users.
New iHeartRadio original podcasts include:
- The Oh My Disney Podcast – Celebrating all things Disney and pop culture by Disney fans, for Disney fans. Influencer-hosts will dive deep into all the latest news from Disney, Pixar, Lucasfilm, Marvel, Freeform, and ABC to break down the latest news and get exclusive previews of upcoming films, Disney Parks attractions, television shows, and more; interview the biggest celebrities across the Disney universe; quiz fans on Disney trivia; taste test new Disney Parks foods; give fans facts and insights about significant Disney anniversaries; and dish with fans on all the latest reactions to everything in the Disney universe. The Oh My Disney podcast delivers a dose of Disney magic, with humor and heart.
- The Fatherly Podcast – A weekly podcast about parenting, hosted by veteran journalist and Fatherly Editor-at-Large Joshua David Stein. The program includes honest, far-reaching discussions with famous fathers and mothers, current events coverage through a family lens, and actionable advice based on cutting-edge research.
- Scrubbing In With Becca Tilley – Hosted by beloved two-time contestant of “The Bachelor,” Becca Tilley will share her trials and tribulations as she navigates through life, encouraging listeners to laugh it all off with her. The new podcast will focus on the messiness of dating and relationships as well as her undying love for her favorite TV shows, music, sports and sleeping.
- Summit: Chairlift – A weekly podcast that gives listeners a substantive look into the minds of today’s most innovative thinkers from the Summitcommunity. Each episode features two inspiring individuals who are top leaders in their respective fields. Recorded as they ride a chairlift to the summit of Powder Mountain in Utah, guests speak to a variety of topics that provide insight and ingenuity to motivate creative thinkers of today.
Today, iHeartRadio’s podcast platform features a directory of more than 8,500 podcasts across 19 different categories – from business and finance to comedy and entertainment. Over the past year, iHeartMedia has partnered with leading content providers including NPR, PRX/Radiotopia, WNYC, All Things Comedy, audioBoom and Libsyn. The company has also launched several other original content and branded podcasts, including “Label Defiers,” “The Ben and Ashley I. Almost Famous Podcast,” “The Thrive Global Podcast” hosted by Arianna Huffington, “Tagline” in partnership with Advertising Age, and “Art of the Hustle” with WeWork. Beyond content, iHeartRadio is developing new ways to measure podcast listenership bypartnering with ART19 and allowing publishers to receive more detailed data about listeners.