iHeartMedia announced that Becki West has been named Vice President of Sales and Director of Agency Partnerships in Philadelphia, effective immediately. iHeartMedia Philadelphia has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing six stations comprised of Urban, CHR, AC, Sports Talk and Alt Rock formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Vice President of Sales and Director of Agency Partnerships, West will be responsible for overseeing iHeartMedia Philadelphia’s talented and growing sales team as well as continuing to offer marketing solutions to our agency partners. Additionally, West will continue to oversee sales for 106.1 The Breeze. She will report to Jeff Moore, Senior Vice President of Sales for iHeartMedia Philadelphia.
“Becki has been crucial to the growth of our sales team and sales management team,” said Moore. “Her relationships with our clients in the market are second to none and are an essential element to helping us cultivate our major initiatives.”
Prior before serving as General Sales Manager at iHeartMedia Philadelphia, West served as the general sales manager for Greater Media. She also served as the local sales manager for WWDB and national/general sales manager for Radio One. She began her radio career at Power 99 FM as co-op director and is a graduate of Temple University.
“I’d like to thank iHeartMedia for this vote of confidence and this extraordinary opportunity,” said West. “I’m excited to use my established connections with the agency world and my experience working with and motivating staff across departments.”
iHeartMedia is the leading media outlet in the Philadelphia market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 130 million registered users.