As Market President, Derrick Martin will work closely with the programming, business and sales teams and oversee all of the station’s on-air and digital programming as well as create new revenue opportunities. Martin will report to Chuck Peterson, Area President for iHeartMedia Virginia.
Martin joins iHeartMedia Norfolk from the iHeartMedia St. Louis market, where he most recently served as the Region President, overseeing the St. Louis, Missouri; Des Moines, Iowa; Cedar Rapids, Iowa; Davenport, Iowa; and Springfield, Missouri markets. Prior to serving as the Region President for St. Louis, from 2013 to 2017, he served as the Market President for the Norfolk market and is now making his return. Martin began his career at iHeartMedia Memphis and is a graduate of Tennessee State University.
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“I am excited to bring such a strong performer back to iHeartMedia Norfolk,” said Chuck Peterson, Area President for iHeartMedia Virginia. “The market performed exceptionally during Derrick’s previous tenure from 2013-2017, and I see a very bright future again with his return. He earned the trust and respect of our team and the Norfolk community, and I know they will give him a warm welcome back.”
“Derrick is a proven leader, especially during his time in Norfolk with deeps ties with our clients, the Norfolk community and our staff,” said Nick Gnau, Division President for iHeartMedia. “I am extremely excited for Derrick to reconnect with the market and expand our community efforts, our revenue and ratings footprint.”
“I am extremely excited to return to Norfolk to lead a great staff of employees and work with advertisers to grow their business while utilizing our company assets,” said Martin. “iHeartMedia Norfolk has a cluster of stations that are a fabric in the community, and I can’t wait to reconnect again.”
iHeartMedia is the leading media outlet in the Norfolk market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 145 million registered users.