The Community Resource Initiative Will Support Local Black-Owned Businesses, Restaurants and Non-Profits

iHeartMedia Milwaukee’s V100.7, FM106.1, 95.7 BIG FM, 97.3 The Game and The BIG 920 launched today Brilliantly Black – a community resource initiative to support local Black-owned businesses, restaurants and non-profits.

Modeled after a similar program at iHeartMedia Chicago, each radio station will encourage listeners to visit its website and enter keyword “brilliant” to get more information about Black-owned businesses, restaurants and community resources. The available information includes health and wellness businesses, fashion and beauty, community and faith organizations, local businesses, restaurants and more.

“I want to congratulate our team on this grassroots opportunity to support Black-owned businesses,” said Colleen Valkoun, President of iHeartMedia Milwaukee. “Please join us in supporting the Black business community. I am thrilled we can use our stations to impact and inform the public about this much-needed community resource.”

Local Black-owned businesses, restaurants and organizations are also encouraged to submit their information for inclusion on each station’s Brilliantly Black community resource website:
www.v100.com, www.fm106.com, www.957bigfm.com, www.973thegame.com and www.thebig920.com.

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