iHeartMedia Lexington announced today community partnerships with six local nonprofit organizations that provide mentorship programs in the community. Beginning October 1, iHeartMedia Lexington will support the mission of these organization through the stations’ assets including on-air, on stations’ websites and on social media.
iHeartMedia Lexington will create in-kind media campaigns for the following nonprofit organizations: Alpha Beta Lambda Chapter of Lexington; Amachi Central Kentucky; Carnegie Center; Court Appointed Special Advocates (CASA) of Lexington; Newton’s Attic; and Visually Impaired Preschool Services Central Kentucky. Each nonprofit will also be given a designated on-air station personality to serve as public ambassador. The last set of media campaigns will end in September 2021.
Each community partner will create a three-month marketing campaign based on their specific needs, including seeking volunteers, raising awareness and promoting events. iHeartMedia Lexington’s Local Advisory Board (LAB), comprised of over 15 community leaders, educators and entrepreneurs, selected the recipients through an extensive application process. The mission of iHeartMedia Lexington’s LAB is to harness the resources of iHeartMedia to improve the quality of life for Central Kentuckians by bringing visibility to organizations and programs strengthening the Bluegrass region.
“We are thrilled to partner with iHeartMedia Lexington in the coming year,” said Melynda Milburn Jamison, Executive Director of CASA of Lexington. “iHeartMedia is helping us increase awareness of the need for CASA volunteers. By increasing our volunteers, we can advocate for more children at risk in our community.”
“iHeartMedia Lexington is committed to the local community,” said Earl Jones, Metro President of iHeartMedia Kentucky. “It is important that we use our reach to support organizations that are working to better our community and help its children grow into responsible adults.”
iHeartMedia is the leading media outlet in the Lexington market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 140 million registered users.