iHeartMedia announced today that Kellie Holeman has been named Market President for the Greensboro market, effective immediately. iHeartMedia Greensboro has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing five music, talk and sports format stations
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Market President, Holeman will be responsible for leveraging iHeartMedia Greensboro’s radio station brands and assets to provide quality programming as well as creating new revenue opportunities. In addition, she will spearhead all aspects of the market’s operations including sales, programming, digital, events and promotion initiatives. Holeman will report to Bill McMartin, Area President of iHeartMedia’s Virginia-Carolina Region.
“I am very excited to have Kellie Holeman lead the iHeartMedia team in the Triad and the Virginia-Carolina region,” said McMartin. “Kellie has an extensive track record and brings over 25 years of experience managing iHeartMedia stations in a competitive Ohio media environment. Our Greensboro team is looking forward to Kellie’s strong leadership, positive enthusiasm and competitive drive to further lead a best-in-class team at iHeartMedia Greensboro.”
“We are thrilled to have Kellie leading our team in Greensboro and are confident she’ll have an immediate and positive impact in the market as President,” said Dave Carwile, Region President for iHeartMedia Virginia-Carolina Region. “Kellie combines a proven track record of sales leadership, creating culture and driving revenue growth. She will provide great leadership to our outstanding sales and programming teams.”
Holeman served as Market President for a seven station market for iHeartMedia Toledo, Ohio the past seven years. Throughout her career, she has overseen various markets in the state of Ohio as Area President. Holeman began her career at 92.5 KISS-FM in Toledo, Ohio and is a graduate of Bowling Green State University.
“I’m thrilled to be joining the iHeartMedia Greensboro team at a very exciting time in our business,” said Holeman. “I can’t wait to motivate a winning team, collaborate with all of our partners and advertisers, cultivate impactful relationships and help elevate the Greensboro market to unmatched heights.”