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IHEARTMEDIA DETROIT’S MIX 92.3 PRESENTS 20TH ANNUAL SISTA STRUT BREAST CANCER WALK

Mix 92.3, Detroit’s R&B and Throwback, announced today their 20th annual Sista Strut Breast Cancer walk that aims to bring awareness to the importance of breast cancer screenings in the African American community. The charity walk will take place this Saturday, October 19 at 10 a.m. at Grand Circus Park in downtown Detroit.

Sista Strut will encourage participants to take advantage of the community resources that help prevent, detect and treat breast cancer, as well as teach attendees about breast cancer’s effects on the African American community. In addition, Mix 92.3’s on-air personality Frankie Darcell will host the event, bringing in special guest speakers and performers including artist J. Brown, Pastor Kinloch of Triumph Church, a clinican from Karmanos Cancer Institute’s Breast and Cervical Cancer Control Program, and Council President Pro Tempore Mary Sheffield.

“We hope our 20th annual Sista Strut event will help heighten the awareness of breast cancer in the African American community and to assist in providing free screenings for those who are underinsured,” said Cheron Sanders, Program Director for Mix 92.3. “Mix
92.3 is committed to furthering the health and well-being of people in Metro Detroit.”

Sista Strut is an event that will celebrate survivors and will honor the memory of loved ones. The opening ceremonies will begin at 8 a.m. at Grand Circus Park in Downtown Detroit. Mix 92.3’s on-air personality and breast cancer survivor Frankie Darcell will lead “Strutters” through the heart of downtown Detroit. For more information, listeners can visit mix923fm.com.

Mix 92.3 is a leading media outlet in the Detroit market with multiple platforms,
including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 130 million registered users.

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