iHeartMedia Boston announced today the debut of Rumba 97.7, #1 Para Raggaeton y Variedad en Boston, effective immediately.
Catered specifically for the Boston market, Rumba 97.7 will deliver high-energy, contemporary Top 40 hits from the most popular genres in Latin music today, such as Reggaeton, Bachata, Salsa and Pop. Listeners can tune in to hear top-ranking music from some of their favorite Latinx artists including Bad Bunny, J. Balvin, Romeo Santos, Marc Anthony and many more. In addition, in celebration of the station’s debut, Rumba 97.7 will broadcast non-stop music through July 5.
“It is a pleasure to expand iHeartLATINO to a city as legendary as Boston, where RUMBA 97.7 can carry a badge of heritage for our Hispanic listeners,” said Pedro Javier Gonzalez, Senior Vice President of Programming for iHeartLATINO.
“Rumba 97.7 will deliver the biggest Latin hits combined with Boston’s local flavor to the FM airwaves—appealing to Boston’s growing Hispanic community,” said Dylan Sprague, Senior Vice President of Programming for iHeartMedia Boston.
In addition, Rumba 97.7 is actively recruiting local programming and marketing talent to work at the station. All interested parties can apply at http://iheartmedia.com/careers.
iHeartMedia is the leading media outlet in the Boston market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 150 million registered users.
Web URL: http://rumba977.com