GatesAir, a global leader in wireless, over-the-air content delivery solutions for radio and TV broadcasters, has appointed Arturo Yarahuan as Sales Director, North for the Caribbean and Latin American (CALA) region. Reportingto Felipe Luna, Managing Director, CALA region, Yarahuan will focus on sales and business development across Mexico, Central America, the Caribbean and upper South America. He will also work closely with GatesAir’s regional partner network to increase GatesAir’s market share and brand visibility throughout his territory.
Yarahuan brings nearly 25 years of technology-focused sales experience to his role, having held positions of increasing responsibility in the broadcast, broadband and telecommunications markets, among other industries. He spent 10 years managing large telecom accounts with Harris Corporation (the company from which GatesAir was born) and Alcatel Lucent earlier in his career, and later held similar leadership roles with Honeywell, NEC De Mexico, and Thales Mexico.
Over the course of his career, Yarahuan has developed strong relationships with many of the region’s leading over-the-air broadcasters, including Televisa and TV Azteca – relationships he looks forward to further strengthening as broadcasters continue their digital TV and radio transitions.
“The broadcast workflow has increasingly converged with IT infrastructure, and this creates an excellent opportunity to work with many broadcasters in the region that I already have relationships with on the telecommunications side,” said Yarahuan. “There remains tremendous opportunity in CALA to help broadcasters find the most operationally efficient path to digital TV and radio, while also increasing over-the-air performance and creating new revenue generating opportunities for their content. GatesAir’s market-leading innovations in high-efficiency transmission and Audio over IP networking, as well as support for all digital standards, strongly position the company for success in CALA for years to come.”
Yarahuan adds that GatesAir’s reputation for strong customer service, both within the company and throughout its extensive in-country partner network, further elevates GatesAir’s value proposition as a reliable, full-service supplier.
“GatesAir continues to invest in professional resources worldwide to drive global business growth and prepare for the next generation of digital and IP transition opportunities in each region,” said Rich Redmond, President and Managing Director, International for GatesAir. “We are proud to welcome Arturo to the GatesAir family, where he will work closely with Felipe Luna and our the rest of the CALA teamto guide our customers through challenging transitions with problem-solving, next-generation TV and radio solutions.”