The music of�Gary Clark Jr.�will be featured front and center in a new commercial for Budweiser that will air during the�Super Bowl LVI�broadcast on Sunday, February 13th on NBC.�Directed by Oscar-winning filmmaker�Chloe Zhao�and set to Clark’s version of the National Anthem and his original song,�“Numb,”�”A Clydesdale’s Journey”�sees a Budweiser Clydesdale running across a high mountain plain as Gary’s haunting slide guitar sets the tone.
Created by VaynerMedia and directed by�Zhao, the story’s narrative is one of resilience and support�the horse’s own determination and the bond it shares with a dog. Of the video�Zhao�says, “To tell a story of perseverance, hope and friendship through the lens of the beloved Clydesdales really resonated with me.”�
Clark’s own lyrical messages of overcoming odds through strength and resilience provide a fitting soundtrack to this story that will be viewed by over 100 million sports fans on Super Bowl Sunday.�A 30-second version of the commercial will be screened during the Super Bowl. Budweiser has also created a 60-second version which you can view and share�HERE.�
Gary Clark Jr.�will appear on March 4th at the�Okeechobee Music & Arts Festival�in Okeechobee, FL.Click�here�for details. Additional dates to be confirmed soon. Clark is currently working on his follow up to 2019’s Grammy Award-winning album�THIS LAND.�