Noted label executive and entrepreneur Ericka Coulter has joined Warner Records as Senior Vice President of A&R. Coulter was most recently VP of A&R at Epic Records, where she oversaw acts such as Rick Ross, Giveon, and Lonr., among many others.She is also the founder/creator of the live performance platform, The Basement Series, a highly acclaimed industry showcase for emerging signed and unsigned talent. Based at Warner’s Los Angeles headquarters, Coulter reports to label Co-Chairman & CEO Aaron Bay-Schuck.“Ericka is an extraordinary champion of new talent,” said Bay-Schuck. “She’s not only a great A&R exec, with a gift for discovering and nurturing amazing performers, but she’s taken her passion to the next level by creating a fantastic environment where artists can find the people and resources to develop long-term careers.Ericka has incredible drive and insight into what makes a hit record and what it takes to make an artist a star. Tom and I are very happy to welcome her into the Warner family.”“I’m a huge fan of Warner’s artist-centric approach and team,” said Coulter. “I’m all about doing everything I can to bring out the best in every artist I work with – from helping them create, to finding every possible avenue of exposure and connection to move their careers forward.As a part of the culture, my main purpose has always been to get in this business and not only effect change, but to be a part of building new legacies. I want to thank Aaron and Tom for this amazing new opportunity.”Prior to her six-year tenure at Epic Records, Coulter held posts at Interscope and Capitol (Evolve) Records. Since launching her label career in 2008, she has spearheaded projects by Rick Ross, 21 Savage, Keyshia Cole, Jidenna, Charm La’Donna, Giveon, Lonr., and many more.In 2017, Coulter launched TheBasement Series as an environment for creatives to “network, vibe, and discover,” a room where signed and unsigned artists perform for a curated audience of industry professionals, influencers, tastemakers, and brands.The series has highlighted emerging artists such as LU KALA, Blxst, Mereba, Ambré, Kalan.FrFr, Kaash Paige, and G Herbo. TheBasement Series has garnered coverage in the Los Angeles Times, LA Weekly, Billboard, HITS, and grammy.com, and has partnered with Amazon Music, Dropbox, S!NG, Airbnb, Jack Daniels, Triller, and Beats by Dre, among others.