Entertainment One (eOne), leading global independent studio and music company, has inked a new deal with multi-faceted entertainment company, La Commission to create a new Latin music label. Focused on live music concerts in multiple genres across the United States, La Commission was founded by its CEO, Artie Pabon, a music industry pioneer with over 20 years of experience, who is now joined by Latin urban music powerhouse and La Commission’s Vice-President, Carlos Javier Casillas, a fundamental force behind the development of Latin music’s first urban genre record label, Machete Music.
The deal was spearheaded by Pabon and Alan Grunblatt, eOne’s President of Rock & Urban, with longtime industry legend Jerry Blair acting as the Chief Liaison officer between the two companies.
The first signing under this deal is Latin trap superstar Bryant Myers. With over 113 million plays on Spotify, 2.3 million Instagram followers, and 1 million YouTube subscribers, Myers will launch the new label with the release of his first single, “Pa Pasar El Rato,” later this week, on Friday, August 25th. The single was produced by Chris Jeday, Gaby Music and Sky.
Grunblatt says, “As we focus on taking our music business to the next level, partnering with Jerry and Artie is very exciting. Our goal will be to make the partnership between La Commission and eOne the top independent Latin entertainment destination in the country, encompassing music, TV, and film. Bryant Myers is a superstar in the making!”
Pabon adds, “It is no longer a secret that Latin music is a global language and key alliances like this one are necessary for expansion. Bryant Myers will make history.”
Blair comments, “With the monumental shift that’s occurring in the music business, this is the best time to be partnering with eOne. It’s the disruptive, artist-focused music company for today and the future. It operates like a speed boat, not a barge. eOne’s management team has assembled a “what’s next is now” prototype that all future music companies will follow. Artie Pabon and La Commission promote over 200 concert dates a year. They know what’s new and trending better than anyone I know in the market. They now have Bryant Myers positioned to become an International superstar.
With Artie, GM David LaPointe, my Global Entertainment Management team of Tony Cammarota and Ryan Fionda in NYC and Garrett Schaefer in Miami, and La Commission partner Javish Casillas in Puerto Rico, we look forward to being the place where artists will be nurtured, and will thrive.”
Following Myers’ single and forthcoming album, the new label will release music by several other notable Latin artists. Film and television projects are expected to be announced soon.