Emmis Interactive, the U.S. radio industry’s leader in generating interactive revenues, today announced a partnership with top Canadian broadcaster Corus Entertainment. Emmis Interactive, Inc. serves 20 radio stations in six markets owned by Corus Entertainment. “Over the past year we have been working with Emmis Interactive to develop deeper and richer revenue streams at the local level,” said David Huszar, General Manager of Splice Interactive Media, provider of interactive services to Corus radio properties. “Revenues in the markets served by Emmis Interactive have collectively increased 40 percent versus the prior year giving us tremendous momentum as we crossover to a new fiscal year on September 1st. We’ve enjoyed working collaboratively with a company that shares our approach to strategic selling and look forward to expand ing on this partnership.”
“We decided to partner with Emmis Interactive because we were looking for a way to augment the interactive franchise we had already developed,” John Hayes, President of Corus Radio, said. “With Emmis Interactive’s proven ability to mobilize interactive revenue, we can offer our advertisers powerful and unique opportunities. Emmis Interactive has developed a proven model for local broadcasters, and adding their expertise to our established efforts gives us a significant advantage in the marketplace.”
Created five years ago, Emmis Interactive teaches the skills of selling integrated media solutions while providing, engaging interactive experiences for advertisers. Emmis Radio, supported by Emmis Interactive, Inc., has generated a greater percentage of its revenue from interactive sales than any other radio company.
“Advertisers want great ideas served up in multi-touchpoint, measurable campaigns. The interactive space provides a great return on investment and helps our industry deliver very interested consumers to our clients, completing the sale that the on-air commercial starts,” said Deborah Esayian, Co-President of Emmis Interactive. This year interactive revenue for Emmis Radio will continue to grow over 20 percent versus year ago.
Since announcing its intent to market its services to radio broadcasters and other local media companies in late April, Emmis Interactive has announced partnerships with Lincoln Financial Media, Renda Broadcasting and Big League Broadcasting, as well as announcing a licensing agreement with the iTunes Store to market its custom Storefront technology.
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brand s. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom website design and interactive product development.
Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com.
About Corus Entertainment
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brand s include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging brand ed entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York exchanges. Experience Corus on the web at www.corusent.com.
Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words “expect,” “will” or “look” are intended to be, and are, by this Note, identified as “forward-looking statements,” as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward- looking statements because of new information, future events or otherwise.