The founders of one of the most progressive dj clique’s in hip hop music; DJ Drama, Don Cannon and DJ Sense have reunited to take over the music industry with their newest endeavor The Academy. Years ago the trio travelled from Philadelphia to attend Clark Atlanta University where they became one of the most influential forces in new school hip-hop. The Aphilliates singlehandedly fused East coast bravado with the new southern hip hop music sound, which singlehandedly lead to mixtapes becoming the #1 underground marketing tool in hip hop music and resulting in “rapstar” status for southern hip hop music royalty such as TI, Young Jeezy, Yo Gotti, the Aphilliates front runner DJ Drama and many more. Their aggressive approach to mix tape promotion changed the game of music distribution, triggering new laws for music piracy. Today, almost a decade later, the trio are reuniting to create the next generation of influential radio/club/promo DJs and music executives entitled The Academy. “With the Aphilliates we didn’t plan for that magic to happen that way, it just happened. We knew we had something special with the three of us, but there was a lot we didn’t know. We’ve learned a lot since then. We’ve all had successes outside of the collective, but there is strength in numbers, strength in collaborating so the time is right for us to do something on a bigger level with what we’ve accomplished,” says DJ Drama.
A strategic collaboration, The Academy is guaranteed to be an immediate undeniable voice in urban music as the Aphilliates deliberately hand-selected DJs from key urban markets, representing various genres and musical influences. The Academy will be a complete multi-media conglomerate, with songwriters, producers, photographers and artists from various genres, being hand-picked for the exclusive membership. “We want to build something that can help the next generation. That’s our contribution back to what the culture gave us and what we got out of it,” Cannon explains.
The two-day Academy Inaugural Takeover will begin on Monday September 9, 2013 with a private luncheon to introduce the new Academy members to media guests. The two-day series of events includes a community service event at King Middle school with Drama, Don Cannon and Sense and The Academy awarding 25 exemplary students from an Atlanta public school with the Young Men of Influence award at a school ceremony. “DJs have always been the most influential figures in hip hop music, music period,” says dj Sense. “We saw firsthand the influence we had with the artists we believed in and supported. With that much power, comes a lot of responsibility. We want to encourage young people to use their influence to have a positive impact on their communities.”
DJ Drama, Don Cannon and dj Sense as the Aphilliates are known for breaking the careers of today’s chart-topping artists such as T.I and Young Jeezy and changing the culture of the music industry. Founded in 2003 the Aphilliates can be heard on the airwaves of Radio One-Atlanta WHAT HOT 107.9FM, and Sirius XM and Eminem’s Shade 45. Aphilliates Radio is syndicated throughout the southern region, as one of the top hip-hop radio shows in the nation. The trio has successfully taken their radio show presence to new heights and raised the bar on the term deejay with DJ Drama as one of the most recognizable personalities in the music industry; Don Cannon recently named the Vice President of A&R at Def Jam Records and dj Sense as a radio executive and marketing brand manager.