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Arbitron Accelerates Planned Increase in its Cell-Phone-Only Household Sle Target for Diary Markets from Year-End 2010 to Spring 2010

Increase in cell-phone-only household sle target scheduled to be implemented six months earlier than previously announcedAll Arbitron-rated radio markets in all fifty United States* include cell-phone-only household slingSpring and Summer 2009 Results show substantial gains in key sle quality metric for Persons aged 18-34Arbitron Inc. (NYSE: ARB) today announced plans to accelerate a scheduled increase in its diary market cell-phone-only (CPO) household sle target.

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