Atlanta “” April 18, 2012 “” Cumulus Media and Nielsen announced the companies have expanded their relationship to include Cumulus stations using Nielsen’s premiere music monitoring service, Broadcast Data Systems, in addition to sales representation. This agreement builds on long-standing collaboration between the two companies.”Our stations need the most reliable research and this arrangement with Nielsen accomplishes that and allows us to continue providing the most compelling content on radio,” said Dennis Green, Senior Vice President of Cumulus Media.”We look forward to sharing BDS data with our stations across all format platforms. BDS is providing cutting-edge technology. Its accurate data helps us super-serve our stations with valid and useful information with music targeting and rotations,” said Jan Jeffries, Senior Vice President of Corporate/Programming at Cumulus Media.”Cumulus selecting Nielsen BDSradio as its monitoring service is a testament to our commitment to quality services and insights and we couldn’t be prouder,” said Howard Appelbaum, President, Entertainment, for Nielsen.Nielsen Broadcast Data Systems provides music research and monitoring services for the entertainment industry including Nielsen BDSradio, the only strategic tool designed for radio programmers. Nielsen BDS captures more than 100 million song detections annually on more than 1,900 radio stations, satellite and video channels in 176 markets across North America. Nielsen’s data on airplay, sales, and On-Demand streams is featured weekly in Billboard’s charts and is widely cited by numerous publications and broadcasters as the standard for music measurement.About NielsenNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.About Cumulus MediaCumulus Media is America’s second largest owner and operator of radio stations and the premier local marketing company in 120 communities across the US. Our radio and digital brands target numerous large and demographically-distinct audiences in each of these markets. Cumulus strives to create the next generation radio broadcasting enterprise, based on great people and technological excellence that will provide high quality, local programming choices for our listeners, targeted audiences with disposable income and buying preferences for our advertisers, challenging career environments for our employees and wealth generation opportunities for our shareholders. For more information, visit Cumulus.com<https://Cumulus.com>.
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