Third Study in “Mapping the DNA of PPM” Series
Coleman Insights announced today that free registration is open for the “Real PPM Panelists Tell All” online presentation to be held Tuesday, December 16th. This webinar will replicate the original live presentation of this ground-breaking study that Coleman Insights delivered at the 2008 NAB Radio Show in September.
“We got such a tremendous, positive response to our initial presentation of this study at the NAB Radio Show that we wanted to make sure it was available to a wider audience,” said Coleman Insights President/Chief Operating Officer Warren Kurtzman, who will deliver the online presentation along with Vice Presidents John Boyne and Chris Ackerman. “Now everyone will have a chance to see and hear the results of our exclusive, no-holds-barred one-on-one interviews with PPM panelists.”
The online session will be held on Tuesday, December 16th at 12 p.m. EST. It will be roughly 75 minutes long and will include the presentation and a question and answer session with the Coleman Insights management team. The free event is open to the entire radio industry, and members of the media. To preregister for the webinar, go to www.ColemanInsights.com/ppmreal.htm.
“Real PPM Panelists Tell All” is the third study in Coleman Insights’ “Mapping the DNA of PPM” series, which is designed to help the radio industry prepare and adapt to Arbitron’s new Portable People Meter (PPM) audience measurement system. All of the studies in the series have