Initiative Designed to Leverage iHeartmedia (formerly Clear Channel)’s Unique Range of Multi-Platform Assets for Advertisers and Campaigns
iHeartmedia (formerly Clear Channel) Media and Entertainment, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced that well-known political strategist and lawyer Nathan Daschle is joining the company as Executive Vice President for Political Strategy, effective immediately.
In this new position, Daschle will develop and oversee a Washington, D.C.-based team that will focus on working with political and issue advertisers and advertising agencies to develop custom strategies and campaigns that leverage the unique reach and power of iHeartmedia (formerly Clear Channel) Media and Entertainment. He will lead efforts to fully utilize iHeartmedia (formerly Clear Channel)’s unmatched national reach and local activation through its radio, digital, mobile and outdoor assets, as well as its event capabilities, to provide political and issue advertisers targeted, effective, affordable and powerful ways to deliver their messages.
This new initiative will enable candidates, campaigns and issue advertisers to take advantage of iHeartmedia (formerly Clear Channel)’s 850 radio stations nationwide, which reach more than 243 consumers monthly; iHeartRadio, iHeartmedia (formerly Clear Channel)’s leading digital platform with more than 180 million downloads of the application and more than 60 million monthly uniques across its digital network; and its more than 125,000 outdoor displays nationwide.
Daschle will report to iHeartmedia (formerly Clear Channel) Media and Entertainment Chairman and CEO John Hogan. He joins iHeartmedia (formerly Clear Channel) from Ruck.us, a social network that connects politically like-minded people so they can share ideas and take action, where he is founder and CEO.
“Having Nathan Daschle on board sends a clear message that we intend to seriously invest in this arena and to continue to provide more and better options for political and issue advertisers through our multiplatform offerings,” said Hogan. “His extensive political background makes him the perfect person to grow the iHeartmedia (formerly Clear Channel) political strategy team as well as lead our “˜class of one’ offerings to political and issue advertisers.”
“Political and issue advertising, marketing and events is a $7-billion business, and I’m looking forward to making iHeartmedia (formerly Clear Channel) front and center with politically-focused advertisers and agencies,” said Daschle. “The future of effective campaign advertising lies in the smart integration of traditional and digital media, and no company does this better than iHeartmedia (formerly Clear Channel) Media and Entertainment. iHeartmedia (formerly Clear Channel) is reinventing the way organizations ““ and campaigns ““ communicate with their audiences, and I look forward to building a strong, bipartisan team at iHeartmedia (formerly Clear Channel) that will effectively market its extraordinary assets.”