BUSINESS: Shaq Gives Coffee A Shot, Becomes an Investor and Brand Ambassador

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Shaquille O’Neal Enters the Coffee Space with FORTO

Shaquille O’Neal Enters the Coffee Space with FORTOThe Hall of Famer Gives Coffee A Shot, Becomes an Investor and Brand Ambassador

FORTO Coffee, maker of the World’s 1st Coffee Shot and America’s #1 Organic Ready-to-Drink Coffee, today announced that Hall of Famer and businessman Shaquille O’Neal will become a co-owner of the company and the new face of the FORTO brand.The alignment with Shaq, coupled with a $20 million investment last year, including $15 million investement.”I can enjoy a FORTO Coffee Shot anytime, anywhere,” said O’Neal. “Plus, it’s organic, tastes great, and best of all, it fits in my pocket. These coffee shots have given me the energy to stay active and I’m excited to be at the forefront of the future of coffee.”As FORTO’s global ambassador, Shaq will headline the brand’s multi-channel marketing campaign, which launches across TV, out of home, in-store, social media in the coming year. Shaq has had unprecedented success as an investor, business owner and entrepreneur. FORTO Coffee Shots are the perfect fit for Shaq’s busy lifestyle, providing him with fast-acting and great-tasting energy that lasts all day long.”Shaq embodies what FORTO is all about: fast-acting, positive energy,” says Neel Premkumar, Founder and CEO of FORTO Coffee. “He’s a living example of how FORTO can help people get the most out of their days from a coffee drink that they can feel good about.”FORTO Coffee Shots are available in more than 50,000 retail locations nationwide, as well as online on Amazon and at They come in a variety of delicious flavors, including Vanilla Latte, Chocolate Latte, and more.About FORTOFORTO is the #1 Coffee Shot, a ready-to-drink beverage providing the equivalent energy of two cups of coffee in a 2-ounce shot. Fast-acting and made with 100% organic coffee, FORTO is leading a new wave of ready-to-drink coffees that are changing the way people get their daily energy boost. FORTO is owned by Dyla Brands, one of the fastest-growing beverage manufacturers in America. FORTO is sold in over 50,000 retail locations nationally, on Amazon, and at To learn more about FORTO, visit

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