iHeartMedia hosted “iHeartRadio Icons Live: U2 The Making of Songs of Innocence” an exclusive LIVE broadcast event featuring an intimate interview with Bono and Larry Mullen, Jr., discussing the recording process and the inspiration behind the music, with host, iHeartMedia personality, Rod Ryan. Hosted on iHeartMedia’s AAA, Alternative, Mainstream, and Classic Rock stations throughout the country as well as iHeartRadio.com, the unique event marked one of the first times the band will share their experiences and stories about the making of their latest release, Songs of Innocence.
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Interview highlights include:
The release of your album with iTunes. Was it discussed as a band and was everyone on board with this? Their thoughts on releasing through iTunes vs. a traditional launch:
“Yeah we talked about it. We knew it was going to be great, we knew it was going to be controversial, we saw it and see it as a great opportunity and getting your music out to 30 million people and them taking it into their lives. 30 million people have downloaded that record. That’s a big deal. We are very proud of what we did…and controversy? What controversy? What took Joshua tree 30 years we did in 3 weeks with “Songs of Innocence.”
Headline made it seem like there was an apology about the release of the album, was there an apology?
“I’m already working on the apology for the apology. We are so proud of this and it really is one of the proudest moments in the history of U2. We have a whole new audience and our existing audience were very pleased to receive a gift from Apple…and ya know, what is the point of being in U2 if you can’t take these risks. What I was apologizing for was this very nice young woman on Facebook who thought it was rude, I’m sorry she felt that way, of course I am.
Not everybody is on a U2 level, some bands can’t afford to put their music out for free?
That’s a great line…repeat it, they can’t afford to put out for free. The most important thing — no one in music, no one places, I think, more value on music then U2, the sacramental value of music, it was not free from us, Apple paid us and that was part of this, it was a gift to reward people who paid for music, these are people on iTunes, everyone on iTunes, they pay for music, it was a wonderful and beautiful idea by apple, a creative company to actually thank them. We are not interested in free music, we don’t run with that. I think it’s one of the great things, all art inspires to the condition of music. The value of arts is really important.