iHeart CEO and Chairman Bob Pittman sits down with Bertha González Nieves, CEO, and Co-founder of Casa Dragones
Reaching out to share the latest episode of Bob Pittman’s podcast, Math & Magic: Stories From the Frontiers of Marketing. This week, Pittman sits down with Bertha González Nieves, CEO and Co-founder of Casa Dragones for some enlightening conversation.
In this week’s episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helped guide so many of Casa Dragones’ branding decisions. Listeners are in for an exciting ride as the acclaimed entrepreneur also shares how she fell in love with tequila while on the agave fields of a tequila tour. Bertha, hailed as tequila’s ‘First Lady’ has a passion for the business – from starting a poinsettia business as a kid, to making and selling her own greeting cards, she has a story that you don’t want to miss!