BMI Partners With NYU to Present ‘Music in Advertising Workshop’


BMI_NYU_WORKSHOP_PROMO14-770x433Broadcast Music, Inc. will once again partner with NYU Steinhardt to present the NYU/BMI Music in Advertising Workshop on July 25/7, 2014, at New York University in Greenwich Village. Now entering its third year, the NYU/BMI Workshop is an intensive three-day seminar dedicated to the business and techniques of composing and producing music for advertising and corporate branding. These areas constitute the world’s most heard music and provide major revenue streams for composers of every genre. The Workshop is produced by Dr. Ron Sadoff, Director, NYU Film Scoring Program, and Doreen Ringer-Ross, Vice President of Film/TV Relations, BMI.Sadoff notes that, “In the wake of a decade of high-speed Internet communications, the opportunities for creating music within new broadcast mediums have expanded exponentially. At NYU, we prepare composers for working not only in traditional media, but broadening their scope to include advertising over a broad range of outlets. In developing this workshop with BMI Vice President, Film/TV Relations Doreen Ringer-Ross, we envisioned an entirely new focus for the ‘NYU/BMI Music In Advertising Workshop.’ It features three days of intensive seminars centered squarely on the craft, production and business acumen required for producing music for advertising and corporate branding. These areas constitute the world’s most heard music and provide revenue streams for hundreds of composers. Both participating composers and auditors will be privy to daily critiques of participant’s works, industry panels, presentations and recording sessions emulating real-world scenarios — all under the guidance of four of the most experienced and influential figures in their fields.”The NYU/BMI Workshop is the first to focus on both the musician/production and business skills required to be successful in these areas. Led by award-winning media composer Andy Bloch (Human: Music and Sound Design), the faculty and panelists will feature composer Peter Nashel (Duotone Audio Group), Mark Suozzo (American Splendor) and music producer Keith D’Arcy (Saatchi and Saatchi). In a dynamic mix of informative industry panels, faculty critique sessions and live recordings in the state-of-the-art NYU James Dolan recording studio, participating composers will produce and record their music with top-tier musicians and engineers, under real-world conditions. Participants will have the opportunity to:Study with acclaimed media composers and faculty who have produced music for thousands of advertising spots, production libraries and scores for television and film.Benefit from a concentrated three-day workshop in the heart of New York City.Attend evening presentations by BMI.


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