BMG appoints Allegra Willis Knerr to lead BMG Global Synch Licensing


BMG has announced the appointment of Allegra Willis Knerr to lead its Global Synch Licensing team. Previously serving as Los Angeles-based SVP, Synch Licensing, Willis Knerr will now be responsible for overseeing and supporting BMG’s global synch licensing business, driving and optimizing the workflows and output of the synch licensing team in BMG’s territories around the world. She will report directly to Dominique Casimir, EVP Global Repertoire & Marketing Europe, LatAm and Apac, and continue to work alongside Jonathan Palmer, BMG SVP, Creative Synch in the US.

The new structure will allow greater focus on the two key disciplines of BMG’s Global Synch team, Creative and Licensing, in order to drive growth. Willis Knerr will now guide and support all Licensing initiatives and policies across BMG in North America and now worldwide.

Said Casimir, “This is well-deserved recognition of Allegra’s key role in driving the success of our Synch team in the US and will enable us to even better manage our resources in the fast-changing synch market worldwide.”

Willis Knerr joined BMG following the acquisition of Bug Music in 2011, where she served in film and television licensing roles. She has been a key executive leading the synch licensing teams in the US and Canada to successfully grow BMG’s synch licensing business for over a decade.

Joining Bug Music in 2009, prior to BMG’s acquisition in 2011, Willis Knerr was elevated to Director and co-head, Film & TV Licensing in 2013 and Sr. Director, Film & TV Licensing in 2015. She has been a key executive attracting, developing, and retaining talent helping to lead the teams in Los Angeles, New York, and Toronto, to successfully surpass end of year financial targets. In 2020, she was promoted to SVP, Synch Licensing responsible for overseeing the day-to-day operations and direction of BMG’s US and Canada based synch licensing business.


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